Discover how our values contribute to your successes.
ReconRelay began with a vision to revolutionize the automotive reconditioning process, sparked by the insights of Chandler Matlock, a detail operations manager, who recognized the need within the industry. Chandler realized that bottlenecks in the reconditioning cycle were often misattributed to various departments without a comprehensive understanding of the entire dealership’s operations. To address this issue, she began to meticulously track the lifecycle of each used car using Excel, from the moment it was traded in until it was frontline ready with photos complete.
This detailed tracking system provided executive leadership with actionable data and analytics, enabling ReconRelay to pinpoint the exact stages where delays occurred. By clearly defining accountability, our company helped shift the focus from blaming the various departments to understanding and addressing the true sources of inefficiency within the dealership. This approach protected the reputation of the autonomous departments and created a culture of continuous improvement. Driven by a passion for reducing turnaround times and enhancing operational efficiency, ReconRelay evolved into a powerful tool that leverages data to streamline processes and drive dealership success.
ReconRelay began as a simple yet powerful idea born out of necessity and a drive for efficiency. Initially, our journey started with an Excel spreadsheet, where dates from purchase orders and repair orders were painstakingly transcribed by hand. This archaic process required tracking down these documents manually and entering the data into the spreadsheet. Using many formulas, the days each car spent in each department were calculated, providing valuable insights into the reconditioning process.
The brainchild of our detail operations manager, this tracking system evolved into a weekly report for the dealership’s executive team. Every week, the findings were compiled and presented, highlighting areas of inefficiency and pinpointing bottlenecks in the reconditioning cycle. These meetings brought accountability and cultivated a culture of continuous improvement. The success of these reports laid the foundation for ReconRelay, transforming a manual, labor-intensive process into an innovative software solution that streamlines operations, reduces holding costs, and accelerates the frontline readiness of used cars.
ReconRelay is proud to stand on a firm foundation of corporate values that guide our operations and inventions. These principles shape our approach to servicing your dealership with the highest quality lifecycle management and car reconditioning software.
Our first recon Excel sheet was the genesis of our journey. Processing 62 used car inspections, we set the pace with an average reconditioning process of 8 days. From these beginnings, ReconRelay was born, shaping the future of automotive reconditioning.
By October 2018, our reconditioning cycle had shortened from 8 days to 5.4, saving the dealership $20,000 in holding costs for Q4. 147 cars went through the reconditioning cycle at $50 per day, averaging 5.4 days versus 8 days. The savings add up: $58,800 vs. $39,690.
Chandler Matlock’s initial UX/UI designs in Excel laid the foundation for ReconRelay’s evolution into the streamlined software it is today.
Began working on formal UX/UI designs with our designer. Chandler Matlock’s husband John owns a software development company and facilitated the initial designs for what has since developed into Recon Relay. Photos are initial IOS look of app, Recon Relay’s first dashboard, and Recon Relays vehicle profile page. All have evolved since the initial designs.
COVID Rocked the Globe
2021-2023 Vision of Recon Relay developed while Chandler and John grew their family and raised capital.
Recon Relay Launches into their first dealership. Testing in June July and August of 2023 and formally beginning with our customer in September of 2023. Recon Relay brought the customer from a 14% cost efficiency rating to 36% in just three months.
6 months in 2024 another customer is averaging 30% cost efficiency based on their goal of 5 days and $50 per day. Recon Relay has helped this customer identify service as the accountable department for the long turn times. This dealership needs to address their technician shortage and managerial transitions to assist with the speediness of their process.
Ensure your dealership is always prepared to meet demand with our cutting-edge used car lifecycle management software. Fill out the form and get front line ready—fast.
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